💬 Flicking Your Brand into the Spotlight.
Content Writing — including Website Copy, Blog Posts, Social Media Captions, FAQs, Email Newsletters
How IQ Car Wash Increased Bookings 350% with Strategic Content Writing
IQ Car Wash is a local auto-detailing and car wash business operating in Dhaka. They offer services like exterior wash, interior cleaning, waxing, detailing, and subscription packages. Before this project, their website and online presence were minimal; content was sparse, unorganized, and not persuasive. Flicktive was brought on board to overhaul their content strategy so that IQ Car Wash could attract more customers, especially via search engines, and convert website visitors into booked appointments.
The Project
Client: IQ Car Wash
Industry: Car Wash / Automotive Detailing
Service: Content Writing — including Website Copy, Blog Posts, Social Media Captions, FAQs, Email Newsletters
Duration: 5 months
Objective: Improve online visibility, build trust with customers, drive more service bookings via website, and gain repeat customers.
IQ Car Wash is a local auto-detailing and car wash business operating in Dhaka. They offer services like exterior wash, interior cleaning, waxing, detailing, and subscription packages. Before this project, their website and online presence were minimal; content was sparse, unorganized, and not persuasive. Flicktive was brought on board to overhaul their content strategy so that IQ Car Wash could attract more customers, especially via search engines, and convert website visitors into booked appointments.
The Initial Problem
Before the content writing intervention:
Website pages (home, services, about) had minimal text — mostly images with few service descriptions (≈ 150–200 words per page).
No blog section; hence, zero regular content updates. Exceptionally low organic traffic — about 600 organic visitors/month.
Existing website copy was generic and unpersuasive — service pages did not explain benefits very clearly (e.g., “interior cleaning” had no description of what that means or why it matters).
Social media captions were repetitive and sales-oriented (“Book Now!”) with nearly zero engagement or shareability.
FAQs section missing or minimal; potential customers had unanswered common questions like “What types of wax do you use?”, “How long does detailing take?”, “Is interior cleaning safe for all fabrics?”.
Low trust signals — few testimonials, no email newsletter content to follow up with past customers.
These problems resulted in low conversion rates: Clicks → Bookings conversion on website was only 1.2%, with many visitors leaving without booking. Also, poor SEO because there were almost no keyword-optimized content pieces targeting local “car wash Dhaka” or “interior detailing services”.
The Challenges
Some of the challenges we faced while building content for IQ Car Wash:
Understanding Technical Details: Interior detailing, waxing, types of cleaning — we needed to translate technical details into language laypersons understand.
SEO Keyword Competition Locally: Terms like “car detailing Dhaka”, “best car wash” are highly competitive; ranking required not only good content but also consistent publishing and strong on-page optimization.
Creating High-Quality Photos & Descriptions: Some services had no good visuals; had to coordinate with IQ Car Wash to get high-resolution pictures or use mockups.
Maintaining Brand Voice + Trust: Needed to be friendly but professional, informative but concise — balancing persuasion without making overpromises.
Content Volume & Consistency: Blogging, social media, and newsletter content needed regular cadence (weekly blog posts, daily social captions, biweekly newsletters) to build momentum.
Local SEO Optimization: Content had to speak to Dhaka and nearby areas, using local phrases, neighborhoods, etc., to attract local clients.
The Results
After implementing the content strategy over 5 months, IQ Car Wash saw strong improvements across nearly every key metric:
Organic Traffic: from ~600 visitors/month → ~3,400 visitors/month by month 5 (+467% growth)
Bookings via Website: conversion rate improved from 1.2% → 5.5%, leading to ~ 90 booked services/month vs ~15 before (+500%)
Time on Page: pages with service descriptions and blog posts saw user time increase from ~45 seconds → ~2 minutes 10 seconds
Blog Performance: Published 12 blog posts; top 3 blog posts brought in ~1,200 visitors/month combined; high intent posts like “Interior detailing cost Dhaka” performed best.
Social Media Engagement: Posts using storytelling & tips (before/after photos, maintenance tips) reached ~1200–1800 engagements per post vs previous ~100–200.
Email Newsletter Open Rate: New newsletters designed with helpful content (car care tips, seasonal specials) saw open rates of ~28–32% and click-through rates ~5–7%, compared to previous ad hoc email sends with <15% open rate.
The Impact
Beyond numbers, the content overhaul created meaningful impact for IQ Car Wash:
Brand Credibility: Local customers began perceiving IQ Car Wash as an expert; trust increased thanks to FAQs, detailed service pages, and informative blog content.
Repeat Customers: Thanks to newsletters and blog content that encouraged after-care (e.g., “How to maintain your car interior between washes”), repeat bookings increased by ~35%.
Customer Enquiries: Because content answered common questions preemptively, customer inquiries dropped by ~20% lowering overhead in customer support.
SEO Ranking Gains:
“Car wash Dhaka” moved from page 5 → page 1 in search results.
“Interior detailing Dhaka” jumped from position ~10 → position 3.
“Waxing services Dhaka” entered top 5 for first time.
Revenue Uplift: Due to increased bookings, and higher conversion from organic traffic, monthly revenue from content-driven leads rose by ~420%.
The Need for Strategic Content in Car Wash & Auto Care
Your potential customers are searching for care tips, service costs, and trust signals — make sure they find your brand first.
Want to see similar growth like IQ Car Wash?
