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How Flicktive Transformed Intentionalk’s Brand Identity Through Creative Design
From bland visuals to a bold, recognizable brand — how a clothing label found its voice through creative design.
How Flicktive Transformed Intentionalk’s Brand Identity Through Creative Design
When sustainable clothing brand Intentionalk approached us, their mission was clear — to merge style with sustainability. However, their brand visuals told a different story. The logo was outdated, social media lacked consistency, and packaging didn’t reflect their eco-conscious values.
They had great products, but not a strong visual presence. That’s where Flicktive stepped in — to turn their visuals into a story, and their story into an identity.
The Project
Client: Intentionalk
Industry: Clothing & Fashion
Service: Creative Design & Brand Identity
Duration: 4 Months
When sustainable clothing brand Intentionalk approached us, their mission was clear — to merge style with sustainability. However, their brand visuals told a different story. The logo was outdated, social media lacked consistency, and packaging didn’t reflect their eco-conscious values.
They had great products, but not a strong visual presence. That’s where Flicktive stepped in — to turn their visuals into a story, and their story into an identity.
The Initial Problem
Before working with Flicktive, Intentionalk was struggling with key creative challenges that limited their market visibility:
Their brand identity lacked consistency across digital and print platforms.
The logo design was dated and not aligned with their sustainability message.
Packaging materials were visually weak and didn’t stand out on shelves.
Social media content had poor engagement — low CTRs, minimal shares, and limited visual appeal.
Their ad creatives failed to communicate the brand’s essence and performed poorly (CTR below 0.6%).
Essentially, their visuals were not doing justice to their products or values. They needed a cohesive creative system that could deliver impact — both emotionally and commercially.
The Challenges
Rebranding a clothing brand in a competitive industry comes with its share of hurdles. For Intentionalk, our creative team faced the following key challenges:
Balancing luxury with sustainability: The brand needed to look premium yet eco-friendly.
Maintaining brand recall: Redesigning without losing their existing audience recognition.
Limited photography assets: Lack of consistent imagery for digital campaigns.
Multi-platform adaptation: The new design had to work across packaging, web, and social.
Tight deadlines: The rebranding had to be completed before a new collection launch.
Market saturation: Competing with top-tier fashion brands like Everlane and Patagonia.
These challenges pushed our creative team to dig deeper — not just to design, but to define a clear visual strategy.
Our Creative Design Strategy
We began with a simple principle:
“Design should not just look good — it should feel right.”
Our creative approach combined storytelling, consistency, and emotional connection. The process was divided into key stages:
1. Brand Identity Redesign
We reimagined Intentionalk’s entire identity from scratch — giving it a minimalist yet meaningful look.
A new logo inspired by fabric texture and leaf motifs, symbolizing sustainability and comfort.
A neutral color palette (olive green, beige, off-white) to reflect natural tones.
Typography pairing that communicates modern elegance — Montserrat for digital and Playfair Display for editorial materials.
The result? A refined, premium brand presence that instantly felt cohesive and recognizable.
2. Packaging & Print Design
Packaging is a brand’s silent ambassador.
We designed eco-friendly packaging using recyclable kraft paper with minimalist design — clean lines, small iconography, and their new tagline:
“Wear Your Intention.”
This line quickly became their signature identity marker. Within two months of rollout, 70% of repeat customers associated the tagline with Intentionalk.
3. Social Media Creative System
Our social team built a visual storytelling strategy to increase engagement and brand awareness.
Created aesthetic grid layouts and consistent color-based storytelling templates.
Designed 60+ branded posts and 30+ reels thumbnails optimized for conversions.
Developed 15+ ad creatives with data-driven design for higher click-throughs.
Post-redesign, Intentionalk’s engagement rate jumped from 1.2% to 5.8%, and average post reach tripled.
4. Product Catalog & Lookbook Design
We developed a 40-page digital lookbook that blended photography and storytelling — showing not just products, but the purpose behind each design.
It became a vital tool for both B2B sales and influencer collaborations, helping them pitch their brand story visually.
5. Campaign & Ad Creatives
Flicktive’s design team produced high-performing campaign creatives with focus on emotion, lifestyle, and clarity.
Introduced bold typography for seasonal campaigns.
Designed clean, mobile-optimized layouts for Facebook & Instagram ads.
Tested multiple ad sets — achieving a CTR increase from 0.6% to 2.4%.
Every creative aligned with the new design language — modern, authentic, and emotionally resonant.
The Results
The transformation for Intentionalk wasn’t just about aesthetics — it was about redefining how the brand communicated, connected, and converted.
Within just a few months of implementing Flicktive’s creative design strategy, the results spoke louder than any campaign slogan ever could.
The first thing we noticed was a massive boost in engagement. Before the rebrand, Intentionalk’s average social media engagement rate hovered around 1.2% — posts looked inconsistent, and the brand voice wasn’t distinct enough to stand out in a crowded clothing market. But after introducing a cohesive design system and aesthetic storytelling visuals, that number skyrocketed to 5.8%, with certain carousel posts reaching up to 8.4% engagement organically.
On the advertising front, performance improved drastically. Intentionalk’s ad click-through rate (CTR) increased from a mere 0.6% to 2.4%, thanks to redesigned ad creatives that focused on emotion, minimalism, and clarity. Each campaign creative was tested and optimized for mobile-first delivery, which led to lower CPCs and a 28% reduction in overall ad spend.
The impact wasn’t limited to clicks and engagement — it directly influenced sales and brand awareness.
Before Flicktive’s creative overhaul, Intentionalk’s visual inconsistency made it difficult for customers to recognize their posts or packaging instantly. Post-rebrand, brand recall jumped by over 200%, and monthly follower growth surged from +220 to +1,800 new followers across platforms.
Perhaps the most remarkable shift came from the product-side impact. The newly designed eco-friendly packaging not only aligned with their sustainability mission but also improved their retail presentation significantly. Retail partners reported a 15% increase in shelf conversions, while online sales through social channels rose by 255% within three months.
In short — the new creative identity didn’t just make Intentionalk look good; it made them perform better.
Flicktive’s design strategy proved that strong visuals backed by a clear narrative can transform a small clothing label into a recognizable brand that resonates emotionally and commercially.
Every click, every purchase, and every comment now reflects a simple truth —
“Good design doesn’t just attract attention. It builds connection.”
The Impact
Within three months of rebranding:
Intentionalk was ranked among the Top 10 sustainable clothing brands in their region.
Retail partners reported a 15% increase in sales after new packaging was introduced.
The brand was featured in two design publications for its unique eco-luxury aesthetic.
Their social visuals became instantly recognizable — proving strong brand recall.
Flicktive’s creative approach didn’t just redesign visuals — it reshaped perception. Intentionalk evolved from a clothing label into a movement of mindful fashion.
Ready to Redefine Your Visual Identity?
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Partner with Flicktive and let’s build a creative system that drives emotion, recognition, and growth.
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