💬 Flicking Your Brand into the Spotlight.
How Flicktive Transformed DreamDecor’s Digital Presence with Strategic Social Media Marketing
Redefining brand identity, driving engagement, and boosting ROI for a home & furniture brand.
Transforming DreamDecor’s Digital Presence Through Social Media Marketing
In the ever-evolving digital landscape, social media has become the lifeline of brand growth. For businesses in the Home & Furniture industry, it’s no longer enough to simply showcase products — you must inspire lifestyles.
That’s where DreamDecor, a growing home & furniture brand in Bangladesh, found itself struggling. Despite offering premium furniture and design solutions, their social media presence wasn’t reflecting their true potential.
When DreamDecor partnered with Flicktive, the goal was clear — to transform their social media platforms into a storytelling engine that drives awareness, engagement, and sales. What followed was a six-month journey of strategic creativity, data-driven marketing, and measurable success.
The Project
Client: DreamDecor
Industry: Home & Furniture
Service Provided: Full Social Media Marketing (Strategy, Content Creation, Paid Campaigns, and Analytics)
Platforms Used: Facebook, Instagram,
Project Duration: 3-6 months
Core Objectives:
Strengthen brand identity and visibility.
Increase social engagement and website traffic.
Drive qualified leads and sales through paid campaigns.
Establish DreamDecor as a premium lifestyle brand in its niche.
The Initial Problem
Before Flicktive stepped in, DreamDecor was facing multiple roadblocks:
Low Social Reach & Engagement: Their posts barely reached 150 people and received minimal interaction.
Inconsistent Branding: The visuals lacked a defined aesthetic and storytelling tone.
No Advertising Strategy: DreamDecor relied only on organic posting, missing out on audience growth opportunities.
Poor Traffic Conversion: Social media contributed to less than 3% of website traffic.
Limited Content Planning: Posting frequency and timing were irregular, resulting in poor visibility.
In short, they had a great product — but no digital strategy to match it.
The Challenges
When Flicktive began working on DreamDecor’s social media transformation, the team faced several challenges that required both creativity and technical precision:
Standing Out in a Saturated Market: Competing with big furniture brands with heavy advertising budgets.
Limited Visual Assets: The available product photos were inconsistent and lacked the “premium” look.
Ad Fatigue: Audiences were oversaturated with discount-heavy promotions from competitors.
Algorithm Shifts: Meta’s update during the campaign caused a sudden drop in organic reach by about 30%.
Tracking & Data Issues: Conversion tracking and pixel setup were incomplete at the start.
Overcoming these challenges required a deep understanding of both the audience and the algorithms driving their behavior.
Our Strategic Approach
At Flicktive, our approach is always rooted in data, creativity, and consistency. For DreamDecor, we crafted a multi-phase strategy focusing on both brand building and performance marketing.
Phase 1: Brand Positioning
We started by identifying DreamDecor’s unique market position — “premium design, modern living, and local craftsmanship.”
A content identity was developed around warm tones, clean typography, and lifestyle-driven imagery to create a consistent brand feel.
Phase 2: Content Creation
Our content team produced over 180+ creatives, including reels, carousels, and short design tips.
Furniture showcase videos (45–60s) drove 3x higher engagement.
“Eid Home Makeover” campaign reached 32,000+ engagements organically.
Educational posts like “How to Choose the Perfect Sofa Set” boosted saves and shares.
3: Paid Campaigns
We launched performance-driven ad campaigns with clear objectives:
Awareness Campaigns reached over 600K people in the first 45 days.
Traffic Campaigns brought 2,500+ visitors to product pages.
Conversion Campaigns generated 250+ sales inquiries from Facebook & Instagram.
Phase 4: Engagement & Automation
We integrated Messenger automation and community engagement features, reducing average response time from 4 hours to just 20 minutes.
This improvement alone resulted in a 2x increase in lead conversion rates.
Phase 5: Analytics & Optimization
Weekly reporting and A/B testing ensured we continuously refined ad creatives, post timing, and audience segments.
The Results
Within just six months, the transformation of DreamDecor’s digital presence was nothing short of remarkable. What began as a brand struggling to gain visibility evolved into a thriving online business with a powerful social presence. Through a combination of data-driven strategy, creative storytelling, and consistent optimization, DreamDecor saw exponential growth across every measurable metric.
On Facebook, their follower base skyrocketed from just over 170 to nearly 1000, representing a increase. Instagram also experienced explosive growth, jumping from under 210 to over 1,140 followers, boost that transformed the platform into a key sales channel. Beyond follower counts, engagement across both platforms surged dramatically — their average engagement rate leapt from a mere 1.2% to 7.8%, a more than fivefold increase, showing that audiences were not just seeing DreamDecor’s content, but actively connecting with it.
The reach numbers tell an equally powerful story. Monthly social media reach expanded from roughly 14,000 users to over 220,000, a staggering 1,470% increase. Website analytics mirrored this success: traffic driven from social platforms grew from just 3% of total visits to 32%, demonstrating how effectively our campaigns converted awareness into action.
Most impressively, the number of qualified leads generated each month rose from 15–20 inquiries to 140–160, marking a 700% increase in lead volume. These weren’t just vanity metrics — they translated into real revenue. By the end of the campaign, DreamDecor achieved an impressive 5.6x Return on Ad Spend (ROAS), proving that strategic, performance-focused social media marketing directly impacted their bottom line.
The qualitative transformation was equally visible. The brand that once blended into the crowded home & furniture market was now recognized as a premium lifestyle label. Their social media feeds became not just a catalog of products, but a digital showroom — inspiring customers, building trust, and driving sustained engagement.
In essence, DreamDecor didn’t just gain followers; they built a loyal community, improved their customer journey, and positioned themselves as a brand people not only noticed — but remembered.
The Impact
DreamDecor evolved from a modest online seller to a recognized lifestyle brand in Bangladesh’s furniture market.
Their social media pages now act as digital showrooms — inspiring, engaging, and converting.
Tangible Results:
Brand Search Volume: +380%
Repeat Customers: +45%
Instagram DMs (Inquiries): +410%
New Partnerships: 4 collaborations with interior designers as brand ambassadors
This success story is a reflection of what happens when design meets strategy — and when a brand dares to think beyond just “posting.”
The Need for Social Media Marketing in Home & Furniture
Your customers are already scrolling.
The question is — are they scrolling past you or stopping for you?
Ready to grow your brand?
